At pk997, your privacy is not an afterthought — it is built into every layer of how we operate. This Privacy Policy explains exactly what personal data pk997 collects from Pakistani players, why we collect it, how it is stored and protected, and what rights you have over your own information.
Here are the six core privacy principles that guide how pk997 handles your personal data across every touchpoint of your gaming experience.
All personal data stored and transmitted through pk997 is protected using 256-bit SSL/TLS encryption — the same standard used by major Pakistani banks like HBL and Meezan Bank. Your data is never transmitted in plain text.
pk997 does not sell, rent, or trade your personal information to third-party advertisers or data brokers. Your data stays within the pk997 ecosystem and its licensed service partners only.
We only collect the data we genuinely need — for account management, KYC verification, fraud prevention, and improving your experience on pk997. Nothing more, nothing less.
This Privacy Policy tells you exactly what data pk997 collects, who can access it, and how long we keep it. No hidden clauses, no vague language — just plain, clear English for Pakistani players.
You have the right to access, correct, and request deletion of your personal data held by pk997 at any time. Contact [email protected] to exercise any of your data rights.
As an internationally licensed gaming operator, pk997 is legally required to collect certain data for KYC and AML compliance. All mandatory data processing is conducted within the bounds of our gaming license obligations.
This Privacy Policy ("Policy") describes how pk997 ("we", "us", "our", "the Platform") collects, uses, stores, shares, and protects the personal data of individuals ("you", "your", "the Player") who access or use the pk997 website at pk997.vip, its mobile platform, and all related services. This Policy is written in plain English and is intended to give Pakistani players a clear, honest understanding of how their personal information is handled by pk997.
pk997 is an online casino and sports betting platform operated under an international gaming license. The platform is accessible at pk997.vip and is primarily aimed at English-speaking players in Pakistan who are aged 21 years and above. pk997 offers a range of gaming and betting services including cricket sportsbook, PSL betting markets, live casino, slots, crash games, and other licensed gaming products.
For the purposes of this Privacy Policy, pk997 is the data controller — meaning we determine the purposes and means of processing your personal data. If you have any questions about how pk997 handles your data, you can reach our Data Protection team at [email protected].
pk997 collects personal data in two broad categories: data you provide to us directly, and data we collect automatically when you use the platform.
Data you provide directly:
Data collected automatically:
Overview of key data categories:
| Data Category | Examples | Mandatory? |
|---|---|---|
| Identity Data | Full name, CNIC, date of birth | Yes (KYC) |
| Contact Data | Email address, phone number, address | Yes |
| Financial Data | JazzCash/EasyPaisa details, bank account info | Yes (withdrawals) |
| Transaction Data | Deposit/withdrawal history, bet records | Automatic |
| Technical Data | IP address, device info, browser data | Automatic |
| Usage Data | Games played, sessions, navigation patterns | Automatic |
| Communications Data | Support chat logs, emails to pk997 | When initiated |
pk997 collects your personal data through the following channels:
pk997 uses your personal data only for specific, legitimate purposes. The table below summarises the primary purposes for which your data is processed:
| Purpose | Data Used |
|---|---|
| Account creation and management | Identity, contact data |
| Age verification (21+ compliance) | Date of birth, CNIC |
| KYC identity verification | CNIC, address, identity documents |
| Processing deposits and withdrawals | Financial data, transaction data |
| Fraud prevention and AML compliance | Identity, financial, transaction, technical data |
| Customer support and dispute resolution | Identity, communications, transaction data |
| Platform improvement and personalisation | Usage data, technical data |
| Responsible gaming monitoring | Usage data, transaction data, session data |
| Regulatory and license compliance | All categories as required |
| Marketing (with consent only) | Contact data, usage data |
pk997 does not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human oversight. Where automated processes are used in fraud detection or responsible gaming monitoring, any significant decision resulting from those processes is reviewed by a qualified pk997 compliance team member before action is taken on your account.
pk997 processes your personal data on the following legal bases, depending on the nature and purpose of the processing:
pk997 does not sell, rent, or trade your personal data to third parties for their own commercial or marketing purposes. However, in order to operate the pk997 platform effectively and comply with our legal and licensing obligations, we share data with the following categories of trusted third parties:
pk997 uses cookies and similar tracking technologies (such as web beacons and pixel tags) to improve platform performance, personalise your experience, and support our security and fraud detection systems. When you first visit pk997.vip, you will be presented with a cookie consent notice that allows you to manage your cookie preferences.
The following categories of cookies are used on the pk997 platform:
You can manage or withdraw your consent to non-essential cookies at any time through your browser settings or through the cookie preference centre on pk997.vip. Please note that disabling certain cookies may affect the functionality and performance of the pk997 platform.
pk997 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by our licensing obligations and applicable law. The following general retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of account + 5 years after closure |
| KYC identity documents | 5 years from account closure (license requirement) |
| Financial transaction records | 5 years (AML compliance requirement) |
| Bet and gaming session records | 3 years from the date of each session |
| Customer support communications | 2 years from the date of the last communication |
| Technical and usage data | 13 months on a rolling basis |
| Cookie data (analytics) | Up to 13 months from placement |
After the applicable retention period expires, pk997 will securely delete or anonymise your personal data so that it can no longer be associated with your identity. Where data is anonymised rather than deleted, it may be retained indefinitely for aggregate statistical analysis.
pk997 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
While pk997 takes all reasonable and commercially practical steps to secure your data, no online platform can guarantee absolute data security. In the event of a data breach that affects your personal data and poses a risk to your rights and freedoms, pk997 will notify affected players promptly and take all necessary remediation steps in accordance with our licensing obligations.
As a pk997 player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact pk997's Data Protection team at [email protected] with the subject line "Data Rights Request". pk997 will respond to all valid data rights requests within 30 days.
pk997 is strictly an adults-only platform. The minimum age to register and use any pk997 service is 21 years. pk997 does not knowingly collect personal data from individuals under the age of 21. If pk997 becomes aware that a player is under 21, the account will be immediately suspended, all activity will be voided in accordance with our Terms & Conditions, and all personal data associated with the underage account will be securely deleted.
If you are a parent or guardian and believe that a person under the age of 21 has registered a pk997 account or provided personal data to pk997, please contact us immediately at [email protected] so that we can take prompt action.
As pk997 operates under an international gaming license, some of your personal data may be stored on or transferred to servers located outside of Pakistan. This may occur in the context of cloud hosting services, KYC verification providers, or licensed game suppliers whose infrastructure is based in other countries.
Where such international transfers occur, pk997 takes steps to ensure that your data receives an equivalent level of protection to that which it would receive if it remained within Pakistan. This includes implementing appropriate contractual safeguards with international data processors, such as standard data protection clauses, and selecting processors who operate within jurisdictions with recognised data protection frameworks.
By using the pk997 platform and accepting this Privacy Policy, you consent to the international transfer of your personal data in the circumstances and with the safeguards described in this section.
The pk997 platform may contain links to third-party websites — for example, links to responsible gaming resources or payment provider information pages. This Privacy Policy applies solely to the pk997 platform and does not extend to any third-party websites or services that may be linked from pk997.vip.
pk997 has no control over the content or privacy practices of third-party websites and accepts no responsibility for their privacy policies or data handling practices. We recommend that you review the privacy policy of any third-party website you visit through a link on the pk997 platform.
pk997 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or changes in our licensing obligations. Where a material change is made to this Policy — meaning a change that significantly affects your rights or how your data is used — pk997 will notify you via the email address registered to your pk 997 account before the change takes effect.
The "Last Updated" date at the top of this Privacy Policy will always reflect the date on which the most recent version came into effect. We encourage you to review this Policy periodically to stay informed about how pk997 protects your personal data. Your continued use of the pk997 platform following the posting of any updated Privacy Policy constitutes your acceptance of the revised terms.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way pk997 handles your personal data, please do not hesitate to get in touch with our Data Protection team using the contact details below:
Email: [email protected]
Live Chat: Available 24/7 in Urdu & English via the pk997 platform
Response Time: pk997 aims to respond to all data rights requests within 30 days of receipt.
pk997 is committed to resolving all privacy-related queries and complaints promptly and fairly. If you are not satisfied with pk997's response to your privacy concern, you may have the right to escalate your complaint to the relevant data protection authority or the licensing authority that oversees pk997's operations.
Your data is protected. Your bets are secure. Join thousands of Pakistani players enjoying PSL cricket betting, live casino, and crash games — all on one trusted platform.